Best Green Global Brand 2013 - Toyota

Toyota confirmed its position of constant leader, for the third consecutive year, at the annual Interbrand report. The 2013 Best Global Green Brands award was won again by the Japanese automaker. The key methodology of the award determines the distance between the medium friendly performances of certain brands in comparison to the current average practices regarding protecting the environment.

Over 10.000 consumers from around the world have given Toyota credit not only for their commitment to gaining the leader spot when it comes to responsibility and protection regarding the environment, but also for their investment in innovative products like the pioneer model Toyota Prius. Toyota also invested a lot in various programs which have the objective to reduce the energy and water consumption in the entire operational process of making their cars as well as lowering the overall carbon dioxide emissions for their models.

Currently, the Japanese automaker has sold over 5.22 million Toyota and Lexus hybrid cars worldwide, which lead to an estimate reduction of carbon dioxide emissions, in comparison to regular cars, of about 35 million tones. Currently, Toyota is on a worldwide three year cycle of product launches which will lead, by the end of 2015, to the introduction of 21 new, modernized hybrid models.

The current lineup for the European markets includes 12 Toyota Hybrid models and 1 Lexus hybrid model. Currently, hybrid vehicles represent 18% of the total sales for the Toyota Motor Europe branch.

By 2015 Toyota aims to sell a hybrid models with the fuel cell technology based on hydrogen. The Japanese automaker’s commitment towards developing sustainable operations and obtaining the leadership position when it comes to protecting the environment leaves its mark on the entire life cycle of the Toyota products.

The Toyota Motor Manufacturing United Kingdom (TMUK) is the first foreign production unit of the Japanese automaker and the first automobile factory in Great Britain to obtain an ISO 14001 certificate for its environment management systems. In 2011, the largest solar panel park in the Great Britain hooked up to an industrial unit was accomplished at the TMUK and is currently composed of 16.800 solar panels. At its maximum capacity, the solar park can offer enough energy to build 7000 cars per year.

Last year, thanks to the fact that the Toyota dealership network in the Great Britain reduced the carbon emissions by 15%, there was a reduction of carbon dioxide emissions of 3700 tones.