Sunday, June 9, 2013

Citroen DS - a success story


The modern Citroen DS range of models, which was revealed one year ago in China, the biggest auto market in the world, was a real success story for the French automaker. Positioning itself as a premium line of models for the Chinese market, the French cars got all the attention at the International Auto Saloon of Shanghai. The major point of interest was the Citroen Wild Rubis concept car. The French concept was the quintessence of technology, having a refined and powerful style. Thanks to these features, the Citroen Rubis received the Best Revealing Car Award from the Chinese auto magazine BitAuto. The Netease auto magazine also gave two more awards, one for Best Service Agency for the DS World, the first DS showroom in the world, opened in Shanghai and the Best Concept Car Award.

In Europe, the Citroen DS3 received the 2013 Best Supermini award in Great Britain, after the satisfaction level poll done by JD Power amongst the owners of supermini cars in Great Britain, for the What Car? magazine. Occupying the overall forth position out of 116 models, the Citroen DS3 received five stars for performance, services and running costs.

The Citroen DS line of models registered great success since the rebirth of the line, in modern shape, one year ago. It was a success from a commercial point of view too, achieving 350.000 sold units and enjoying good reviews from auto journalists. Both in China and Europe, the Citroen DS line of models along with the concept versions certainly impresses auto lovers. The most recent distinctions include the All-terrain Hybrid Car of the Year 2013 from the Auto Bild Allroad (German magazine), the most well known 4x4 auto magazine in Europe. The award was given in April 2013 in Germany.

The Citroen DS3 is available at prices starting from 11.109 euros. The Citroen DS4 is available starting from 15.901 euros while the top of the line Citroen DS5 is available starting from 22.008 euros.





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